Hi my name is Ed Robinson, i would like to instruct you in some of the basic concepts you will need to effectively sell our product or any product for that matter. Lets get started by learning the basics of customer behaviors.

Step #1 Advertising (motivating your customer)
Reaching customers in a normal business (brick and mortar) is relatively simple, you run advertisement in a newspaper / trade journal / or television. This draws customers to your store / business. Once they are in your store you now have the potential to make a sale.

The Internet is no different we need customers just like our brick and mortar business. Our method to attract them is slightly different we use banners / pay per click ads / text links / articles to draw visitors to our website / store / service and now we have the potential to make a sale.

Step #2 Displaying Products (display that price!)
This part is very simple, yet i see it as the biggest mistake that webmasters make. Make the price easy to find display it prominently on your website! There is nothing worse than trying to figure out how to order something or how much it costs! DO you really think disguising the price will aid you in selling? First you are going to ask them to pay! So at sometime you will have to reveal your "magic hidden price!"

Do not clutter your sales page with other products! Build a separate website unless they are related and you are comparing products to one and other! This can be a very good strategy to use when you combine it with Google Adwords traffic. If they don’t like your main offering you have another opportunity to cross sell them something that will meet their needs!

Be realistic in your sales / conversion percentages! What do i mean by this? A normal (brick and mortar) store has walk in traffic and advertising traffic. Does every person that walks into a store buy something? NO! and that behavior passes along to website traffic / visitors!

Step #3 Refunds and Returns (finding new niches)
Never forget that your visitor has needs! When a customer returns one of your products or asks for a refund it is very important to find out WHY! Take all of your "WHY'S" place them in a list, find your most common refund factor and adress it as soon as possible. If that means adding new features or enhacing services get to it! This feedback is critital to your long term success! Plus you will be further developing your business and finding new niches of products!

More to come!

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